Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines and other Web content. Think of it as a distributable "What's New" for your site. Originated by UserLand in 1997 and subsequently used by Netscape to fill channels for Netcenter, RSS has evolved into a popular means of sharing content between sites. RSS solves myriad problems webmasters commonly face, such as increasing traffic, and gathering and distributing news. RSS can also be the basis for additional content distribution services.
RSS is the hottest thing in Web communication. It powers many popular applications such as weblogs, knowledge management networks, and news syndication.
Weblogging, a term coined by Jorn Barger in December 1997, is one of the most popular and fast growing applications of RSS. A blog is someone's personal dated 'log' frequently updated with new information about a particular subject or range of subjects.RSS is changing the world of publishing news and searching for news.
RSS File Format:
RSS defines an XML grammar (a set of HTML-like tags) for sharing news. Each RSS text file contains both static information about your site, plus dynamic information about your new stories, all surrounded by matching start and end tags.
Each story is defined by an item tag, which contains a headline TITLE, URL, and DESCRIPTION.
RSS Contains:
• Blogs Feed
Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.
• Article Feed
Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.
• Forum Feed
Many forums now have add-ons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.
• Schedule Feed
Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.
• Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing user to create their own feeds based on keywords or phrases.
RSS feeds can be used by realtors to communicate the time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet the communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.
For more details on RSS visit us at www.halfvalue.com and www.halfvalue.co.uk
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Tuesday, December 19, 2006
Monday, December 18, 2006
What is Anchor Text Optimization?
Anchor Text:
Anchor text is the visible text in a hyperlink. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page. Anchor text is the hyperlinked text found on a Web page which link site users to detailed page that contains full information about the linking page.
Anchor text optimization can be done externally and internally:
The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. In fact Google even has a special operator: allinanchor: keyword', which picks up text only from within the anchor text of indexed pages.
Benefits of Anchor Text Optimization:
Anchor text is the visible text in a hyperlink. Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency is, more often than not, to hyperlink words relevant to the landing page. Anchor text is the hyperlinked text found on a Web page which link site users to detailed page that contains full information about the linking page.
Anchor text optimization can be done externally and internally:
- External anchor text involves getting inbound links form other websites, directories, forums and blogs using necessary keywords as anchor text.
- Internal optimization of anchor text can be done by using specific keywords on the links that link the various pages within the website.
If Anchor text is used wisely it can help a website rank high in search engine. One can optimize a Web page with targeted keywords in the form of anchor text and link it with various related pages within the site and thus, increase the relevancy of a web page in search engine ranking.
The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. In fact Google even has a special operator: allinanchor: keyword', which picks up text only from within the anchor text of indexed pages.
Benefits of Anchor Text Optimization:
- Proper use of anchor text can help you show the relevancy of your web pages to key search engines to help rank for desired keywords. You can use this knowledge to build the relevance of each page of your site, through anchor text optimization containing important keywords, relevant to the theme of such pages, from other pages of your site.
- Inclusion of keywords in the anchor text helps your website achieve higher ranks in all search engines, especially in Google, MSN, and Yahoo. All search engines for that matter, give significant weight to the anchor text on your pages. Google gives heavy weight to anchor text and thus improves the ranking. However, inclusion of important keywords will make a big difference to the existing website by improving its ranking position in search engines.
- Want to optimize your anchor text for higher ranking of your website? At LSF Network exploit all resources to help you reap benefits of anchor text optimization. Request a free quote now to see how LSF Network can help you optimize anchor text and improve Search Engine Rankings of your web site.
Anchor text optimization is an important off-page optimization factor as it tells search engine what the linking page is all about. Among the search engines Google gives more weight to anchor text and Google Page rank being the targeted issue, Anchor text optimization becomes an unavoidable subject.
Find more about Anchor Text Optimization visit at www.halfvalue.com
Sunday, December 17, 2006
Now register your Web Address through Google
GOOGLE INC. will join the crowded field of services registering website addresses in a move aimed at encouraging more usage of the online search leader's free software products.
The Mountain View-based company is offering its latest service in a partnership with GoDaddy.com and eNom, two of the many administrators that help websites officially register their names under domains like .com and .net.
Google's service will charge a $10 (euro7.60) annual fee and only handle addresses ending in four suffixes — .com, .net, .biz and .info. There are more than 250 other suffixes in the Internet's master directories.
Websites that register their domains through Google will be automatically set up to work with several other company products, including e-mail, calendaring and instant messaging. The configuration won't prevent the websites from using services offered by Google rivals like Yahoo Inc., Microsoft Corp. and Time Warn er Inc.'s AOL. Meanwhile, Google and Baidu.com Inc., its biggest rival in China, are exploring options to expand their online video services in the world's fourth largest economy.
Industry sources told Reuters this week that the two Internet search leaders have independently had early discussions with some local video websites for potential business cooperation or possible acquisitions. However, neither Internet giant has secured a specific target yet, said the sources with knowledge of the situation.
The moves come after Google last month closed its $1.65 billion acquisition of top online video-sharing site YouTube. Baidu also launched its own Chinese-language video Web channel on a trial basis a few months ago.
“Google and Baidu have the same idea of expanding their online video business in China, though they are still studying a variety of business proposals,” said an Internet industry source close to the two Web sites in China.
For more details on Google visit us at www.halfvalue.com Our Partner sites: www.halfvalue.co.uk and www.lookbookstores.com
The Mountain View-based company is offering its latest service in a partnership with GoDaddy.com and eNom, two of the many administrators that help websites officially register their names under domains like .com and .net.
Google's service will charge a $10 (euro7.60) annual fee and only handle addresses ending in four suffixes — .com, .net, .biz and .info. There are more than 250 other suffixes in the Internet's master directories.
Websites that register their domains through Google will be automatically set up to work with several other company products, including e-mail, calendaring and instant messaging. The configuration won't prevent the websites from using services offered by Google rivals like Yahoo Inc., Microsoft Corp. and Time Warn er Inc.'s AOL. Meanwhile, Google and Baidu.com Inc., its biggest rival in China, are exploring options to expand their online video services in the world's fourth largest economy.
Industry sources told Reuters this week that the two Internet search leaders have independently had early discussions with some local video websites for potential business cooperation or possible acquisitions. However, neither Internet giant has secured a specific target yet, said the sources with knowledge of the situation.
The moves come after Google last month closed its $1.65 billion acquisition of top online video-sharing site YouTube. Baidu also launched its own Chinese-language video Web channel on a trial basis a few months ago.
“Google and Baidu have the same idea of expanding their online video business in China, though they are still studying a variety of business proposals,” said an Internet industry source close to the two Web sites in China.
For more details on Google visit us at www.halfvalue.com Our Partner sites: www.halfvalue.co.uk and www.lookbookstores.com
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